E3 TRENDS & REVIEW

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E3 TRENDS & REVIEW

GAMING, ESPORTS, & INFLUENCERS

After attending the Electric Entertainment Expo (E3) Conference, we compiled our review of the event and trends we noticed along way.

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WHAT NIKE & APPLE TAUGHT US ABOUT INFLUENCER MARKETING

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WHAT NIKE & APPLE TAUGHT US ABOUT INFLUENCER MARKETING

FOMO, BRAND ADVOCACY, & MORE

Check out a summary of our most recent Forbes article about what brands can learn from Nike and Apple when it comes to hashtag#influencermarketing! Quick read, fantastic insight.

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EVALUATE THE CAMPAIGN: APPLE & PRIVACY

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EVALUATE THE CAMPAIGN: APPLE & PRIVACY

OUR EVALUATION & RECOMMENDATION

Brad & Joel examine Apple's new strategy -- positioning themselves as "a privacy company." We share our thoughts on the campaign & what we would do differently in Episode #67!

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HOW TIMING & AI WILL IMPACT INFLUENCER

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HOW TIMING & AI WILL IMPACT INFLUENCER

OUR 2019 SOCIAL MEDIA WEEK REVIEW

We learned a TON at Social Media Week NYC about marketing, tech, & influencer marketing trends. Here are our key takeaways & a review of the event!

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DEALING WITH FTC GUIDELINES

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DEALING WITH FTC GUIDELINES

WHAT INFLUENCERS & BRANDS SHOULD KNOW

Whether you're a brand or creator, FTC endorsement guidelines are something you MUST be familiar with in the influencer marketing world. Use this episode as a review to keep yourself out of trouble while staying creative!

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JAMES CHARLES & CREATOR BRANDS

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JAMES CHARLES & CREATOR BRANDS

THE FUTURE OF INFLUENCER RELATIONSHIPS

James Charles’ recent subscriber drop is an indicator of major trends and inevitable nuances in the influencer industry. Brad and Cait describe the James-Tati feud from an agency perspective that offers insights on the future of influencer businesses and creator-to-creator relationships.

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STRUCTURAL BARRIERS TO INFLUENCER MARKETING

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STRUCTURAL BARRIERS TO INFLUENCER MARKETING

POSITIONING YOUR BRAND FOR SUCCESS

Brad & Joel break down 4 common structural barriers that keep organizations from success with influencer. Watch to uncover what could be your roadblock to success, and prepare your company’s unique structure to excel with effective influencer campaigns.

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INFLUENCERS & FYRE FESTIVAL

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INFLUENCERS & FYRE FESTIVAL

WHAT WENT WRONG?

Cait & Joel discuss influencer's role in Fyre Festival. Who was responsible? What does this mean for the future of influencer marketing? HINT: vet your people!

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BRAND SAFETY & THE COLLEGE ADMISSIONS SCANDAL

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BRAND SAFETY & THE COLLEGE ADMISSIONS SCANDAL

HOW TO PROTECT YOUR BRAND

What does the college admissions scandal mean for influencer marketing? For the CMO, brand safety is top of mind in every marketing objective. Here's what you need to know about protecting your brand from risk in influencer.

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CREATE THE CAMPAIGN: SoFi

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CREATE THE CAMPAIGN: SoFi

Our Recommended Influencer Strategy

We “create the campaign” for all-star fintech company, SoFi. The sweet spot for influencer marketing exists when you have optimized all other marketing channels and are ready to AMPLIFY them through the voice of influencers. Here’s how we’d do it.

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